The 7 Steps Guide:
1. Choosing Your Web Site Theme
2. Choosing the Right Domain Name
3. Choosing the Best Web Site Hosting Package
4. Web Site Design Tips
5. Create Effective Web Site Copy & Content
6. Web Site Promotion Strategies
7. How to Lose Web Site Traffic
2. How to choose a domain name for your new website - The best domain name picking strategies
The domain name you choose should be relevant to your business.
People don't care who you are, or what your company name is. All that they are interested in is 'what's in it for me'.
The domain name is the first step in creating interest and developing your marketing:
Stuck for a name:
Excellent articles and advice from a company specializing in naming!
The Naming Newsletter
Discover top keywords to guide you to a great Domain Name:
Good Keyword Software
(also great for choosing keywords for your metatags and copy)
Good Keywords is a free Windows software for finding the perfect set of keywords for your web pages .... and the latest version 1.3 of Good keywords helps you measure your success by comparing your traffic with that of your competitors!
The integrated Site Popularity Meter allows you to measure your site popularity and then compare it with that of your competitor.
Need help picking a name:
Domain Name Analyzer
Have you tried looking for a good domain name recently?
You will have to keep trying names till you find one that is not taken. The exercise is so bothersome that you normally end up registering the first one you find available ... One month later you realize that there was actually a good name, except that it is gone now!
There is a better way...
Domain Name Analyzer is a free Windows software for finding that perfect domain name for your business or product.
Available to download now
Note: Domain Name Analyzer is completely safe to install in your system. It is made up of one EXE file and doesn't copy even a single file to the Windows or any other system directory. It doesn't make any unauthorized connections to outside world or transmit information out of your system. The only external connections it makes are to the whois servers.
"Domain Name Analyzer is Copyright © 1999-2001 Softnik Technologies"
Research
Research the keywords used by your target prospects, and incorporate/use them as your domain name.
Overture has a good free tool here:
http://inventory.overture.com/d/searchinventory/suggestion/
Google also:
https://adwords.google.co.uk/select/main?cmd=KeywordSandbox
Also visit your top competitors.
What keyword phrases are they using?
Obviously a neat small name is nice, but don't be afraid of using long or hyphenated words. If people find your site on search engines, they click the link and the length of domain name is immaterial.
'I don't try to jump over seven-foot bars.
I look around for one-foot bars that I can step over.'
Warren Buffet
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