Against over designing your website - Web site design rules for profitable web sites: 6 ways to making your website more profitable

Don't get too enamored with overly designing your website!
I've just been reminded about this after 'simplifying' my UK website, www.successsecrets.co.uk.

From what was (I thought) a clean professional design, I went to an even clearer and more direct design - but with an improved graphic heading (well I like to think so).
That, combined with a newly designed graphics, hits and subscriptions have shot up.

Make your message as clear as possible - Promote the benefits of what you are selling, not it's features. People want to know what they are going to get out of buying from you, it's purely selfish.
You can look too professional as well as too amateurish. Who is your audience? Who are your target prospects? Who do they want to have written/produced the product - a multinational or someone 'just like them'?
Test, test, test. I featured a perfect tool for testing multiple home pages a few issues ago. You can design yourself 3 home pages and have them appear in rotation to your prospects. Then track the hits from the individual pages to find out which page scores the best turnover. Use this tool to test design and copy: Web Page Testing and Advert Tracking
Simple fast downloading graphics. Not too many, and keep them focused to the job in hand - to enhance your prospects experience (i.e. make them more confident in you and your product).
Spell, html, metatag check your pages and submit them to the search engines. I am currently recommending a very good and low cost service which does all that, as well as having a smooth search engine submission service. All for $24.95 a year. ScrubtheWeb.
The Ideal is to create your own giveaway (or at least have some of your content in it), Jimmy Brown has a very good eBook compiler currently on offer at $19.95.

Best of success,

Vic Carrara
OnlyforProfit.com

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