Profitable Websites

 

The 7 Steps Guide:
1. Choosing Your Web Site Theme
2. Choosing the Right Domain Name
3. Choosing the Best Web Site Hosting Package
4. Web Site Design Tips
5. Create Effective Web Site Copy & Content
6. Web Site Promotion Strategies
7. How to Lose Web Site Traffic

 

6. How to promote your web site.
Web site promotion techniques and strategies

Html Promotion | Site Promotion

HTML Promotion...
eh?
Not the whole answer to effective promotion, but one of the pieces.
Metatags are read by ... the search engine spiders.
They let them know all manner of things about your site, as well as for some engines, supplying the description that gets listed about your site for the world to judge.
This is also the place where the 'keywords/keyword phrases" are put.

To learn more about the 'mechanics' of html promotion and design, I recommend these resources:

KeyWord Density - FREE
Check your pages for Keyword density. Too many or too less and you Fail!

Keyword Locator.
Check keyword popularity and relevancy:

WordTracker
Keyword targeting tool

Site Popularity Meter! - FREE
How many times have you wondered about the traffic your competitors' web sites get? Well, here is a free software to find exactly that!
Use Site Popularity Meter to Find how your site compares with that of your competitors. See how popular your competitors are. Plan your web site promotional efforts more efficiently. Check usefulness of an advertisement campaign on a particular site. Find sites that are useful to you for link swapping. And so on.

Optimize Search Engine Bids with Good Bid Words! - FREE
Good KeyWords Professional is a powerful software for managing your bids at various pay per click search engines like GoTo, Sprinks, etc. Use it to find the right bid words, research and optimize your bids and analyze your competition.

JimTools.com
Recognized source of top tools in promotion

Meta Builder 2
Generate your metatags now with this online form

ScrubTheWeb
Metatag checking and building, url submit. Good resource

WDG Website Validator
Check your html online

For a great series of articles and links on search engine, how they work and how to use them, go here...

More resources from my UK based web site - website templates, scripts, more discussion boards, search engine marketing tricks...

There are risks and costs to action.
But they are far less than the long-range risks of comfortable inaction.

John F. Kennedy

Site Promotion changes every day.
Sorry about that folks.

The only consistent thing is that you have to be ...
is consistent.
Do something every day to promote your site/s - success just doesn't happen on its own.

New tools and promotions come onto the scene every day, so it's impossible to keep this page as up to date as I would like. An excellent forum which will keep you on top of everything is http://sitepointforums.com

You should know what your USP is by now. (Your unique selling proposition - the thing that makes Your site Different from the rest)
That is what you are pushing. The unique benefit your visitors and clients will receive from your site. (Remember to push benefits not features)

You can not promote your site without knowing what this is. By all means test different ones - or have different parts of your site with distinct USPs, but you must know what it is.

You need to write up:

Signature files for your outgoing emails.
30, 40, 50 word adverts ready for submission to advertising directories.
Short and long email letters to your existing client base, to opt-in safe email lists, ready to use as autoresponder messages in promotions.

And using some of the previous resources, write some articles as well.
Articles talking about your sites subject area, with a strong signature file can work wonders.
These can be submitted to the various ezine article announcement sites. You can subscribe to them here:

publisher_network-subscribe@egroups.com

article_announce-subscribe@egroups.com

PublishInYours-subscribe@onelist.com

Free-Content-subscribe@onelist.com

articles_archives-subscribe@egroups.com

Article_Depot-subscribe@topica.com

I'm not going to kid you that I'm an expert on everything.
I'm great at finding and sharing information, these people are great at what they do:

SearchEngineWatch
As it sounds, the latest news on Search Engines.

Spider Food
Excellent all round site promotion strategies and tools

PayPerClick Guide
Pay to get your site listed.

NEW Ezine Databases
Need to advertise? Submit articles? Need Info:

http://www.ezinedirectory.com/
http://www.ezinesearch.com/search-it/ezine/

'You must keep your mind on the objective, not on the obstacle'

William Randolph Hearst




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