Ten essential tips and techniques to writing web site salescopy that sells

Whose mind are you in anyway -
Salescopy writing requires a certain amount of schizophrenia.
You know what it is that you want your reader to know - to understand and feel.
They don't want to know how YOU feel about it - they want to know how THEY will feel.
Writing great copy requires you to be in the mind of your reader - Hallucinate.

Here are 10 proven rules of writing emotion packed copy:

1. People react basically three ways - by creating a picture, having a feeling, or self talking.
   Use that to get your reader to become involved in your copy - to create a reaction.
   Once you've identified the usp (unique selling point) of your product, get your reader to somehow experience that difference by copy that demands their involvement.

2. Don't lie. Build trust and keep developing it.

3. Be Real. Explain the 'hows and whens' of your products' benefits. Be specific.

4. Justify the purchase. Make your product 'worth it'. What does it save? money - time - effort - shoe leather?

5. Place yourself. Just who the hell are you anyway to sell this product? Let your prospect know of your expertise.

6. Risk reversal. Make it as safe as possible for your prospect to buy from you. A strong guarantee secures more sales.

7. Greatly used on the internet is the deadline - buy before to receive this bonus/discount etc. Use it but be different. Don't necessarily use one of those javascripts that automatically makes a date two days hence. Make up a genuine deadline with a real reason (see 2/3)

8. KISS. Keep it seriously simply. Tell your prospect what they are going to read about - then tell them - then tell them what you told them. Make sure that you get the main points of your marketing message across.

9. Use the numbers. If you can say that 2 out 5 readers have bought and recommend your product say so. People like facts and numbers.

10. Develop a long term relationship. As you develop new copy, promotions and products, use your history to reassure. Especially important with your client database

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